Red Hook Sunrye Ale

Time to do another live one. I've got a bottle of Red Hook Sunrye here, which I unwisely let get a bit warm. This beer is slightly cloudy, with a slightly bright aroma. There is not much start, but the rye flavor comes out very quickly. Overall it is not very flavorful, but is tasty enough to keep you interested, and is, as advertised, quite refreshing. It is a little one dimensional, with the rye flavor the only thing really going for it, but that one thing is pretty nice. Repeat drinkability is quite high. Overall this would be an excellent picnic beer.

I have one major peeve with this beer, however. As I was drinking it I noticed that it was pretty cloudy, and guessed it might be unfiltered, so I started to read the label. The lable says it is "slightly unfiltered". What the hell does that mean? That is like saying you are slightly unmarried. I cam almost imagine the crack team of copy writers they gathered to design the label, just graduated from small liberal art schools with english, or other equally worthless degrees gathered around the table.
"This beer is lightly filtered, we should communicate that to the customer."
"Yeah, unfiltered is "in" in the beer industry these days. Unfiltered is a good buzz word. Let's make sure to say that it is unfiltered on the label."
"Well, that isn't exactly true. It is filtered, just not totally."
"So we call it slightly unfiltered."
"What! That doesn't make any sense, you can't do that!"
"My research shows that customers will not respond well to the term 'slightly filtered.' We need to use the word 'unfiltered'."
"He's right."
"Yeah."
"I can't believe I am hearing this! Did common sense just go out the window? Augh!" *leaves in a huff*
"So 'slightly unfiltered' it is?"

WDTB? I have no clue. The first time I saw this beer was when I purchased it.

WSDTB? Weekend warriors, people at the Red Hook brew pub, and thirsty people.

Rating: 8.2/10