Brewery Blog

Monday, May 16, 2005

Cherry Chocolate Jubilee!


I just received an excellent comment from John Duffell, who has a candy blog. Excellent. He refers us to visit his blog on cake-flavored beer.

Once, for a party at Carleton we bought two kegs and the liquor store threw in about 7 cases of Cherry Chocolate Jubilee flavored malt liquor (read beer). We took it, even though it turned out to be awful. Really awful. I, as the thrifty sort, did my best to use it as "I'm drunk, so it doesn't matter how it tastes, this will maintain the buzz" beer. Times have changed, I would not recommend such actions now, but I believe that such things are excusable in college. Anyhow this is a pic of the aftermath. I broke that chair, and to elude detection we threw it in a bush. Did I mention that I was drunk and my thought process was impaired?

So I have had cake flavored beer, and would heartily recommend the avoidance of such to other people. That being said I am still deeply intrigued by someone trying to do a cherry chocolate cake flavored beer, more power to them, the more the merrier, people should always experiment with new beer flavors. However history tends to be against them on this one.

A related side issue on this is the designation of this beer as marketed toward women. What do the women drinkers out there feel? Is the general feeling that women prefer sweeter, "gimmick" beers justified? I do not believe that women are pre-disposed to like flavored beer. However such beers do tend to be a little more accessible to people who have not developed a full beer palette, and as women are taught culturally that beer is a "men's drink", (a notion I thoroughly reject, incidentally) I do understand the marketing. I just don't agree with it.

1 Comments:

  • i am currently searching for a sandwich flavored beer. and i by currently i mean i thought it would be a funny thing to say.

    more outrage: http://p102.news.scd.yahoo.com/s/ap/20050505/ap_on_he_me/fit_wine_for_women_2

    By raf, at 5/18/2005 5:35 AM  

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